MSAI Models
Proprietary models powering MSAI Deployment V1 — from IntuiTV personalisation to orchestration by MOTHER AI.
How the models interact
MOTHER AI orchestrates all subsystems. Content flows into Content Intelligence, which feeds IntuiTV Personalisation. Forecasting informs business decisions, and VP/Robotics uses intelligence for production.
IntuiTV Personalisation Models
Consumer-facing models that learn preferences, mood, and context — then assemble a personal 24/7 channel.
Learns viewer preferences, watch patterns, and mood correlations to drive hyper-personalised recommendations.
Classifies mood from biometrics and in-app behaviour to adapt programming tone, pacing, and notifications.
Generates rolling 24-hour schedules in real time, blending live, VOD, and AI interstitials for seamless ‘lean back’ TV.
Content Intelligence Models
Understand every frame and paragraph — automatic tags, summaries, and engagement intelligence for your catalogue.
NLP + vision tagging for topics, genres, cast, tone, compliance, safety and more — all as structured metadata.
Short bios, show descriptions, and episode synopses optimised for UI tiles, notifications, and promos.
Finds what performs, for whom, and why — content lift insights and recommendations for creatives & schedulers.
Audience Analytics & Forecasting
Forecast, simulate and optimise business outcomes for broadcasters and platforms.
Forecasts engagement, churn risk, and ad performance using historical and live signals.
Case-study simulation: national-level savings, energy reduction and infra impact (e.g., BBC, Channel 4, M6).
Optimises ad loads, sponsorship slots and subscription tiers grounded in behavioural economics.
MOTHER AI (System Orchestration)
The brain of the platform — coordinates models, safeguards data, and quietly rolls out improvements.
Schedules workloads across GPUs, arbitrates model outputs, and auto-optimises performance over time.
Data isolation with zero external access; air-gapped sandboxing for all proprietary models.
Controls quiet-hour deployments across apps, dashboards, and servers with rollback safety.
IntuiPLAY Engagement
Lightweight gamification that respects privacy and reinforces personalisation loops.
Detects great moments to suggest games, quizzes or challenges (commutes, inactivity, mood dips).
Learns from gameplay patterns to refine personalisation without storing sensitive personal data.
AI Production & Robotics
Autonomous Virtual Production (VP) studio control across cameras, lights and creative workflow.
Virtual director controlling robotic cameras, lights and scene setups from brief to shot-plan.
Operators ‘teach’ preferred shots and transitions; the system automates them next time.
Optimises studio lighting power while preserving creative intent and visual quality.
Partner with MSAI
Integrate IntuiTV personalisation, run private model clusters, or pilot the AI VP Studio.
Talk to our team